As my company has recently switched over to Tumblr for its blogging needs, I’ve since fielded numerous queries about why we did so, when it’s not as powerful as a platform like WordPress. I can only speak for myself: it all comes down to simplicity.
More power = less convenience.
Take me for example: I have my own blog that, truthfully, is lucky to be updated once a month. My job is busy enough that I have little time left over to spend, once again, creating new content for some blog. However, with Tumblr, I don’t have to feel guilty if I’m only adding a photo, or a quick piece of information that I found to be helpful.
And as much as I want to continue with my analysis of Tumblr, the irony is that doing so sort of goes against its purpose - not to mention the fact that my desktop currently looks like this, and is stressing the hell out of me.
I’ll end with this. If I find myself updating Tumblr even once a week, rather than once a month, then Tumblr has served its purpose, and can fully be qualified as a massive success in my book.